I had the privilege of attending the national conference of LeadingAge last week. LeadingAge represents more than 6,000 nonprofit organizations that serve older adults, primarily those in housing, long term care and senior health services.

There was a lot of conversation at the conference about changing names for some of the existing service models, specifically focused on continuing care retirement communities (CCRC). The term CCRC has been around for a number of years and it describes organizations